Wednesday, August 11, 2010

The Birth of the Big Beautiful Art Market

Why didn't I read Air Guitar last year? Or the year before that?

I'm buying this book before I get back to Sarasota.

I read this chapter will all interests intact, which is rare for me because art babble usually makes my mind go dim. I understand the writer's comparison of the art market to the early auto industry because part of my family practically worships that day and age, pining after cars long passed because the ones made today no longer have the same magic that they used to.

The art market never quite existed like it did in the mid nineties. Americans were beginning to unfold and truly stretch to fit these values they fought for because the auto industry was making it easy. Cars were icons of freedom and liberty; the very values that our forefathers fought for. Everyone wanted to own one and those that sold these vehicles knew it. Companies shifted their methods after WWII in order to prevent a loss in profits due to over-production. With careful planning and precision, they had the American people tied around their little fingers.

But the cars reflected the manner in which art was discovering its liberties as well. Just as vehicles were being customized by those who wanted to dissent from the herd, art was doing the very same. It was no longer unheard of to put together ready-mades, have them standing upon the ground rather than up against a wall. The idea of what was and wasn't art started to change, yet meanwhile, whatever could be categorized ended up succumbing to that fate with time. Once museums and universities started to accept these 'floor and drawer' arts into their catalogs, they started to gain all these definitions and descriptions that slowly ripped away the originality of making such art.

Artists aren't quitting however, and haven't started to. Just as the auto industry will still release cars until cars are no longer necessary {which is doubtful to happen any time soon}, people will keep making art whether or not they are truly being original or not. People will still be out there and they might still buy because the work/model still tickles their fancy. I can understand however, how it is that the art market definitely got a kick from the automotive industry's ascent.

And like I said before, I need to buy this book. I think I did...

1 comment:

  1. AAAAAABBBBBEEEEE!!!! Wheres the buckles on his shoes?