Monday, March 21, 2011

Marshall McLuhan - Jeffrey's 'Article'

This audio really seems to cover a lot of information and ideas, which seem to revolve around the world of today and the world of tomorrow in regards to humans and the modern environment. McLuhan's discussion with these high school students seems heated, as the students often ask of the value of school and his response often leads to the idea that school is more of a waste of time. Structure is explained and questioned throughout.

To be honest, McLuhan's ideas and predictions are pretty valid. His ideas are intriguing. However, I'd like to hear what he has to say without the interruption of the students' questioning. He's constantly defending his ideas, well I might add, but the questions the students ask may not evoke all the information he has to divulge. I feel like he needs to talk first and then be questioned. Or that maybe we should read about his ideas and then listen to this discussion in case the students ask anything that we've been wondering about. It was just really hard for me to focus on the ideas this man had when there's a couple dozen students arguing in the background. I mean...the arguing does reveal that the students find his ideas controversial and questionable, but now I know this processing took place several decades ago and that makes plenty of sense. 

So I googled him up and decided to read about some of his philosophies without the distraction and interruption. He had quite a few remarkable ideas for his time. 

I'm just going to go ahead and answer the questions because I think I'll have more to say with something to answer. Which is kind of ironic when I consider the students in the audio distracting me from McLuhan's information. Maybe he wouldn't have been able to give it so freely without the provocation? Maybe not. Anyways, here we go:

1. The students are having trouble breaking away from the social tapestry to understand some of McLuhan's ideas. They don't want to think they've been wasting their time. They believe they need to go to school and keep busy in order to survive in today's society. They think they can get away from media when they've been processed from childhood and so forth. 

2. McLuhan finds the institution of education to be a place and time of leisure. There one is processed to become a part of society. Apparently, it's not hard {though I tend to disagree because there are people who do have trouble learning}, but when you consider that anyone can pass it with time and patience, you start to see why. School is an institution designed to shape someone into a member of the society. Learning is something you can do anywhere, but school teaches specific subjects in order to cut in anything that will benefit the society as a whole.

3. I think. Sometimes I get a little lost and I can't quite focus. I'm a better reader than a listener because when reading I have my own pace of translating text into information. If I'm right, he's revealing that humankind is being drawn together and slowly changing into a global society. Technology, media, and education are pulling everyone together. There's no way to escape it, and nature itself is no longer free from the reach of our technological prowess. I'm probably missing a ton of other ideas too, but like I said, I really had trouble being attentive.

4. Yeah, definitely. I read that he even predicted the existence of the World Wide Web several years before it existed. He noticed how media and technology started bringing everyone together. The world has become more industrialized and people are attending schools in greater numbers, seeking work in communications and being taught while they're there other languages as well as being prepared for a world of computers. In fact, I remember when my elementary school started having mandatory computer classes. They were setting us up to be compatible to a digital society. 

5. Could be either/could be both. The medium is often designed to send a specific message, but it does so through massage. A medium can be created specifically to entice the senses and nothing more, but I doubt that a medium can convey a message without the massage. Now when it comes to your work, I believe it very well could be both. It depends on the message and if you have one. The massage probably comes into play by default.

6. Hi-def can capture far more attention and become far more addicting than low-def. People seem to be more attracted to pretty, entertaining, and flashy things.

7. Yep. But it depends on where the meme is circulated and the audience that it gains. For instance, and I can only use internet memes as an example because I'm far more acquainted with them than any other kind, the internet meme starts out as an idea that comes from some sort of image or phrase. This idea blooms depending on how amusing it is and it is sent along and shared with others that might find it just as amusing. The meme itself has to be amusing however, or it won't take off. It's all a matter of interest. This pretty much goes for any kind of meme really. 

8. When looking at a drawing on a screen, there's the lack of legitimacy and the lack of authenticity to put up with. You can still admire the technical skill, but it is restricted by the size of your monitor or the colors your monitor supports. It's well lit all over, and reduced to a very flattened state. Meanwhile, the drawing is touchable. It's there and you know it exists. It was drawn and it is hanging before you and it exists in your realm. It can be lit different ways, seen for what it is, and it isn't restricted to anything other than nature itself. You feel more attachment to something of this quality. for how this relates to my work...I have no idea. I guess media has an influence on my subject, especially since media has strongly influenced the themes of the apocalypse I am most interested in. But as for how I think it plays into society/technology/and the lot...I just don't know. It's a lot easier to share; I can say that much. I can post pictures of my work on the internet and get it far more views there than it might get in it's corporeal form. 

No comments:

Post a Comment